You'll move that line eventually. Datacenters were a hard problem to solve a decade ago. Now its (almost) trivial. Virtual clouds were a buzzword less than two years ago. Now they are huge and successful businesses. Same path for BAAS.
It's a different level of abstraction. They provide me with computers not data hosting. Theoretically they can have access to the software and the data on those computers but in practice they don't touch that and everything is completely in my control.
